GROWTH · MARKETING · TECHNOLOGY
From strategy to execution.
I design and implement growth systems across acquisition, experimentation, automation and analytics — turning complex marketing operations into measurable business outcomes.
Where I help
Strategy, execution and measurement should operate as one system.
Build acquisition, experimentation and conversion systems around measurable growth.
Connect customer journeys, lifecycle communication and CRM workflows across the funnel.
Create the tracking, data and technology foundations needed to make better growth decisions.
Build and improve the web systems that connect your marketing, data and operations.
Selected work
Selected growth systems work across SaaS, e-commerce and hospitality.
View all workLed growth marketing for a complex multi-product SaaS portfolio, connecting web ownership, internal systems and cross-functional execution.
Confidential case study
Read case studyLed Iberian supplier marketing, connecting partner investment, e-commerce visibility and localized campaign delivery.
Confidential case study
Read case studyDirected marketing across a multi-brand hospitality portfolio, connecting websites, booking systems, CRM and guest data.
Confidential case study
Read case studyOur approach
A collaborative, four-step method to turn complexity into progress.
Explore the full methodClarify goals, challenges, and potential.
Shape the strategy and roadmap.
Activate, iterate, and scale.
Build capability for what’s next.
Technology ecosystem
The stack should follow the system — not the other way around.
18 selected platforms. The right combination depends on your context.
Explore the technology stackGrowth Lab
Frameworks and perspectives on how growth systems are designed, measured, and run.
View all articlesA practical perspective on structuring SaaS data across acquisition, website behavior, CRM lifecycle, pipeline, and revenue.
Share the context. I'll help you identify where the biggest opportunity or constraint is.
