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Portfolio

Selected work

Proof-oriented case studies across growth systems, web operations, GTM execution, and technical business environments.

Case studies
6
Industry lenses
6
Capability themes
39
Confidential briefs
4
  • Pix4D
    SaaSConfidential

    Pix4D Technical SaaS Growth Systems

    Led growth marketing across a technical multi-product SaaS portfolio, learning how product complexity, internal systems, web ownership, technical debt, and cross-functional execution shape scalable growth.

    RoleGrowth Marketing Global Manager

    • Technical SaaS growth
    • Messaging systems
    • Web ownership
    • +4
    Read case study →
  • RS Components
    B2B E-commerceConfidential

    RS Components B2B E-commerce Partner Marketing

    Owned regional supplier marketing execution across Iberia, connecting partner investment, e-commerce visibility, account priorities, centralized platforms, and localized campaign delivery.

    RoleSupplier Marketing Manager Iberia

    • B2B e-commerce
    • Supplier marketing
    • Partner-funded programs
    • +4
    Read case study →
  • Ambimedia Marketing
    Digital Signage / Retail TechConfidential

    Ambimedia Digital Signage GTM

    Helped develop a 0→1 digital signage offer for hospitality, connecting commercial positioning, template creation, vendor-enabled technology, website execution, and sales enablement.

    RoleGrowth Marketing Manager

    • 0→1 GTM
    • Digital signage
    • Product packaging
    • +3
    Read case study →
  • Destiny Home Group
    HospitalityConfidential

    Destiny Home Group Hospitality Growth Systems

    Directed interim marketing operations across a multi-brand hospitality portfolio, learning how PMS, booking engines, channel management, CRM, websites, pricing tools, OTAs, and guest data initiatives influence owned-channel growth.

    RoleInterim Marketing Director

    • Hospitality growth systems
    • Interim marketing leadership
    • Direct booking
    • +5
    Read case study →
  • Menard Polo
    Sports / Equine Services

    Menard Polo Small Business Digital Operations

    Supported WordPress and digital presence improvements for a niche international polo business, learning how scale, market structure, relationships, and business model constraints shape digital investment decisions.

    RoleBusiness & Digital Support

    • WordPress support
    • Digital presence
    • Small business operations
    • +3
    Read case study →
  • Adidas HQ
    Global consumer brand / Sportswear

    adidas Global Brand Communication Systems

    Gained early exposure to global brand communication systems at adidas Running, observing how agencies, specialized teams, budgets, retail processes, and decision structures shape campaign execution at scale.

    RoleRetail Brand Communications, Running Intern

    • Global brand systems
    • Retail brand communication
    • Agency coordination
    • +3
    Read case study →
  • Pix4D
    SaaSConfidential

    Pix4D Technical SaaS Growth Systems

    Led growth marketing across a technical multi-product SaaS portfolio, learning how product complexity, internal systems, web ownership, technical debt, and cross-functional execution shape scalable growth.

    RoleGrowth Marketing Global Manager

    • Technical SaaS growth
    • Messaging systems
    • Web ownership
    • +4
    Read case study →
  • RS Components
    B2B E-commerceConfidential

    RS Components B2B E-commerce Partner Marketing

    Owned regional supplier marketing execution across Iberia, connecting partner investment, e-commerce visibility, account priorities, centralized platforms, and localized campaign delivery.

    RoleSupplier Marketing Manager Iberia

    • B2B e-commerce
    • Supplier marketing
    • Partner-funded programs
    • +4
    Read case study →
  • Ambimedia Marketing
    Digital Signage / Retail TechConfidential

    Ambimedia Digital Signage GTM

    Helped develop a 0→1 digital signage offer for hospitality, connecting commercial positioning, template creation, vendor-enabled technology, website execution, and sales enablement.

    RoleGrowth Marketing Manager

    • 0→1 GTM
    • Digital signage
    • Product packaging
    • +3
    Read case study →
  • Destiny Home Group
    HospitalityConfidential

    Destiny Home Group Hospitality Growth Systems

    Directed interim marketing operations across a multi-brand hospitality portfolio, learning how PMS, booking engines, channel management, CRM, websites, pricing tools, OTAs, and guest data initiatives influence owned-channel growth.

    RoleInterim Marketing Director

    • Hospitality growth systems
    • Interim marketing leadership
    • Direct booking
    • +5
    Read case study →
  • Menard Polo
    Sports / Equine Services

    Menard Polo Small Business Digital Operations

    Supported WordPress and digital presence improvements for a niche international polo business, learning how scale, market structure, relationships, and business model constraints shape digital investment decisions.

    RoleBusiness & Digital Support

    • WordPress support
    • Digital presence
    • Small business operations
    • +3
    Read case study →
  • Adidas HQ
    Global consumer brand / Sportswear

    adidas Global Brand Communication Systems

    Gained early exposure to global brand communication systems at adidas Running, observing how agencies, specialized teams, budgets, retail processes, and decision structures shape campaign execution at scale.

    RoleRetail Brand Communications, Running Intern

    • Global brand systems
    • Retail brand communication
    • Agency coordination
    • +3
    Read case study →

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Growth strategy and execution for SaaS and technical businesses. Helping founders build the systems that turn traction into scale.

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