FJL
  • Home

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    • Overview
    • The Problem
    • The Solution

    Start here

    See the full narrative arc.

    Use the homepage to move from positioning into proof, thinking, and the final invitation to work together.

    Go to Work Together
  • About

    Navigate About

    • Overview
    • How I Think
    • Principles
    • Who I Work With
  • Portfolio

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    • Overview
    • Case Studies
    • Work Together

    Proof-led funnel

    Turn interest into evidence.

    Portfolio is where credibility compounds through context, actions, outcomes, and a clear next step.

    Browse case studies
  • Growth Lab

    Navigate Growth Lab

    • Overview
    • Frameworks
    • Playbooks
    • Experiments
    • Notes
    • Resources

    Editorial engine

    Build trust through working thinking.

    Growth Lab supports the funnel by teaching the logic behind the work before a commercial conversation happens.

    Explore Growth Lab
Contact

Contact

Let’s define the growth problem worth solving.

Share the context, current constraints, and what you are trying to improve. I’ll review the signal and follow up as soon as I can if there is a clear fit.

Share the context

A few details help me understand whether the problem is strategic, operational, technical, or a mix of all three.

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Best fit

Strongest fit when growth work needs clearer strategy, better measurement, and repeatable execution.

  • Building a clearer growth model for a SaaS or technical business
  • Improving analytics, attribution, or experimentation workflows
  • Designing lifecycle, CRM, or marketing automation systems

Not the best fit

Less useful when the request is isolated, urgent, or disconnected from a measurable growth outcome.

  • One-off design requests without a growth or measurement goal
  • Pure content production without strategy or system ownership
  • Projects that need immediate turnaround without discovery
FJL Francis J. Luluaga

Growth strategy and execution for SaaS and technical businesses. Helping founders build the systems that turn traction into scale.

Work

  • Portfolio
  • Growth Lab
  • Work Together

Growth Lab

  • Frameworks
  • Playbooks
  • Experiments
  • Notes

Site

  • About
  • Home
  • Contact

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